Target Company URL Research: find any company’s official website from its name

Complete guide

How to Research Target Company URLs: The Simple Guide

What a target company URL is, why sales and recruiting teams need it before anything else, and how to use every tab on this page. Written so anyone can follow it.

1. What target company URL research means

Target company URL research is the process of finding the official website address of a company you plan to sell to, apply to, or study. In B2B sales, a target company is simply any business on your prospect list. This research step turns a list of company names into verified domains.

Every company online has an address, the same way a shop has a street address. That address is called a URL, though most people just say website or domain. Apple’s is apple.com. Coca-Cola’s is coca-cola.com.

If you work in sales, recruiting or market research, your list usually starts as company names only. Before you can do anything useful, read their product pages, judge their size, find the right contact, add clean records to a CRM, you need the website first.

Doing that one Google search at a time is slow. Fifty names is an afternoon. This tool turns those fifty names into fifty domains in about a minute.

2. How to use the URL Lookup tab

1. Open the URL Lookup tab. It is the default tab.
2. Type or paste company names into the box, one per line. Pasting a column straight from a spreadsheet works.
3. As you type on the last line, suggestions appear. Click one to lock in the exact company.
4. Click Find URLs, or press Ctrl and Enter together.
5. Read the results table: the name you typed, the name the database returned, the domain, and the match score.
6. Where a row says alternatives, open it. If the first result was the wrong company, swap it in one click.
7. Click Export CSV to download everything.

Things that improve results

• Use the trading name, so Apple rather than Apple Inc. The tool strips common suffixes for you, but a clean list is still better.
• Well known abbreviations usually work, so HSBC and BMW are fine.
• If nothing comes back, try the English spelling of an international brand.
• Very small local businesses often are not in the database at all. A manual search is faster for those.

3. What the match score really tells you

This is the part most people get wrong, so it is worth being blunt about it. The score compares the name you typed against the name the database returned. It is a text similarity measure. It does not verify that the domain belongs to the company you had in mind.

• High means the two names are almost identical. The domain is very likely right.
• Medium means a partial match. Often correct, sometimes a different company with a similar name. Open the URL before you use it.
• Low means the names differ a lot. Treat this as a lead to check, not an answer.

4. How to use the Careers Page Finder

Type a company name or a domain. The tool finds the domain, then builds the four URL patterns that almost every company uses for jobs, plus the common About and Pricing paths that sales researchers check next.

Be clear about what this is. It does not read job boards and it cannot tell you whether a role is open. It saves you from typing the same paths by hand. Some links will 404, because a company that puts jobs at /join-us will not respond to /careers.

• Job seekers: go straight to the official careers page instead of a third party board.
• Sales teams: an active careers page with many roles is a growth signal worth noting.

5. How to use the Brand Directory and country filter

The Brand Directory tab is a curated list, not a search engine. Click a category such as fintech, gaming or AI tools, or type a keyword, and you get the well known names in that space with their domains attached.

The By Country tab filters that same list by where a company is headquartered. It is useful for a quick regional shortlist, for example Pakistani fintech or Indian e-commerce.

Both are hand maintained, so treat them as a starting point rather than a complete market map. For anything specific, the URL Lookup tab queries live data.

6. Exporting to Excel or Google Sheets

1. Run a lookup so the results table appears.
2. Click Export CSV above the table.
3. Your browser downloads company-urls.csv.
4. Open it in Excel, Google Sheets, Numbers or any spreadsheet app.
5. Columns are: the name you typed, the matched name, the domain, the score and the label.
6. Filter to High rows for a clean import, and work through the Medium and Low rows by hand.

Prefer to do this inside a spreadsheet without leaving it? The API guide has a copy and paste Google Apps Script function that does the same lookup in a cell.

7. Six habits that improve your match rate

• Clean the list first. Blank rows, trailing commas and two companies on one line are the biggest cause of misses.
• Drop the legal suffix. Pvt Ltd, LLC, GmbH and SA hurt matching. The tool removes the common ones automatically.
• Spot check ten percent. Even High rows deserve a random audit before a big send.
• Use the parent brand for conglomerates. LVMH resolves better than Louis Vuitton company.
• Re-run stale lists. Companies rebrand and change domains. Notion moved from notion.so to notion.com in June 2026, and a list built before that is now wrong.
• Cross check the critical ones. For accounts that matter, confirm the domain against LinkedIn or the company’s own social profile.

Want the full prospecting workflow rather than just the lookup step? Read the B2B sales research guide, which covers list building, website analysis, scoring and outreach.